Woochen Restaurant

WooChen was an Asian-style vegan restaurant located in Chengdu, offering a blend of Chinese and Japanese cuisine. My task was to create a business card, menu and additional brand elements that embody this unique fusion. Taking inspiration from the logo and the founder’s half-Chinese and half-Japanese background, my design extended this concept and the restaurant’s identity.

“I am delighted to share my experience with Luna. She remotely designed excellent business cards and a menu for my restaurant, even though it was closed during COVID. Her expertise and passion consistently translate into incredible ideas.”

Sue

Year 2019. Brand concept and logo by WooChen Restaurant. Photography by Luna Guan